Wednesday, March 26, 2014

What do you #RUNFOR?

Running. We do it for all sorts of reasons. And, at different times in our lives, we probably run for different reasons -- some more inspirational than others but, I'd say, all of them real and meaningful to the runners they belong to.

DICK'S Sporting Goods has tapped into the inspirational end of why runners run. Their #RUNFOR campaign shares truly inspirational stories about how running has impacted individual runner's lives.

One standout is the story of Alicia Shay. You may have heard a little of her story at some point. Her husband, Ryan Shay, was a promising long-distance runner who died during the US Olympic marathon trials in 2007. It was terrible -- he had a massive heart attack a few miles into the race and died.

He left behind his wife, Alicia, who is also a runner. She turned to running to work through her grief after her husband died -- eventually starting "Shay Hostel," a communal space where runners live and train. Now, DICK'S is sharing her story.

Check it out:

They have other short films, too, including one about Team Hoyt, which I also recommend you check out.

These kinds of stories can surely do wonders to motivate you on days when you don't feel like lacing up your running shoes, or when you're feeling a little out of sorts. Watch one of the #RUNFOR stories and you'll probably feel pretty grateful for what you have and you'll likely be motivated to get out there and run -- whatever your reason!!

Run on, friends!

Disclaimer: I am not associated with this campaign -- I was sent information about it and decided it was worth sharing.


misszippy said...

I hadn't seen this before and I love it. Thanks so much for sharing. I've actually thought about Alicia over the past several years and wondered where she was/what she was doing. Great series.

Lauren @ Sassy Molassy said...

Thank you for sharing. This video is really touching and just good to see that Alicia is doing well.

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